GI Tag has built global reputation for Kashmiri Saffron: Atal Dulloo

GI Tag has built global reputation for Kashmiri Saffron: Atal Dulloo

PAMPORE: Additional Chief Secretary (ACS) Agriculture Production Department (APD) Atal Dulloo on Saturday inaugurated Saffron Field Day at Patabagh here.
Dulloo said that GI Tag of Kashmiri Saffron has made it prominent in the international market and built its reputation globally.
He said that GI Tag not only enhanced the farmers’ incomes but also provided a sustainable and secure income generation source for them.
The ACS further said that the marketing and promotion of the product with the GI Tag has enhanced the secondary economic activities here, which in turn boosted the regional economic development.
Dulloo also said that the protection of geographical indications created a positive image and reputation of the product in the minds of the consumers and rewarded the producers with incentives and a means to exchange cultural values.
The ACS on the occasion also highlighted that efforts are on to address different issues regarding irrigation facilities and good quality corms.
He said that a lot of work has been done under the National Saffron Mission and effective infrastructure has been established through it.
Earlier, Deputy Commissioner, Pulwama, Baseer Ul Haq Choudhary briefed the ACS about the effective implementation of National Saffron Mission and land use under Saffron cultivation. He also briefed him about the status of other flagship programs like PM KISSAN
Director Agriculture Kashmir, Chowdhary Mohammad Iqbal on the occasion said that the motive to celebrate the saffron field day is to disseminate information regarding the latest research on the crop.
He said that through this program the saffron growers got an opportunity to interact with the technical experts of the department who raised awareness about the latest technologies and developments in the field of saffron production.
Later, Atal Dulloo also distributed Saffron rejuvenation Incentive cheques as well as tractors among farmers besides sanction letters among Saffron growers were also distributed.

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