M S Dhoni to be seen in new avatar in new Zed Black Agarbatti campaign

M S Dhoni to be seen in new avatar in new Zed Black Agarbatti campaign

Mumbai: Zed Black Agarbatti, the flagship brand of Mysore Deep Perfumery House (MDPH), on Wednesday announced the launch of their new advertisement campaign featuring brand ambassador and Indian Cricket legend M S Dhoni in a never-before-seen avatar.
The TV commercial showcases former Captain Cool Mahendra Singh Dhoni in avatar of a Guruji imparting the importance of making prayers viral and exude positive vibes, a release issued here stated.
The new TVC is the extension of Zed Black’s ‘prarthna hogi sweekar’ campaign which aims to send across the brand message that during testing times, only prayers become viral and one needs to spread them selflessly.
Dhoni has been endorsing Zed Black 3 in 1 agarbatti brand for over five consecutive years through print, TVC, social media and OOH mediums and since then the company has grown in popularity across the globe.
Bollywood superstar Hrithik Roshan is also their brand ambassador for its bamboo-less ‘dhoop’ variant ‘Manthan Dhoop’ across channels.
Speaking about the launch, Ankit Agrawal, director, Zed Black, said, “The ‘Prarthna Hogi Sweekar’ tagline has helped us penetrate the global agarbatti market profoundly.”
While Dhoni opined, “I truly believe during difficult times, only praying together gives one the strength to face all odds and extremely happy to be a part of this integrated global campaign.”
UNI J

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