Amazon Prime Video join hands with Nadiadwala Grandson

Amazon Prime Video join hands with Nadiadwala Grandson

New Delhi: Amazon Prime Video on Monday announced a worldwide-exclusive, multi-film licensing collaboration with Sajid Nadiadwala’s Nadiadwala Grandson Entertainment (NGE).

The association is expected to bring the biggest and best of Bollywood movies to audiences in over 240 plus countries and territories.

As part of the association, the streaming service will be the worldwide home to NGE’s upcoming slate of movies, soon after their theatrical launch.

NGE’s movie slate includes many much-anticipated titles such as “Bawaal”, “Sanki”, “Baaghi 4”, Kartik Aaryan’s untitled project, among others and promises to bring Sajid Nadiadwala’s trade-mark larger-than-life, immersive cinema to viewers across the globe, on a screen of their choice.

The films, post their theatrical release, will be available on Amazon Prime Video for all Prime members. Additionally, the films will also be available ‘to-rent’ on Amazon Prime Video for all Amazon customers (Prime or otherwise) in the ‘Early Access Rental’ window.

The slate also brings together some of the most respected, powerhouse directors, including national award-winning directors like Nitesh Tiwari (Chhichhore,) Ravi Udyawar (Mom), Sameer Vidwans (Anandi Gopal) Saket Chaudhry (Hindi Medium) and many more.

Sajid Nadiadwala said in a statement, “We have been entertaining the audience for the last 70 years with our movies, contributing to the Indian culture and today it’s a new era in entertainment with OTT becoming such an integral part of our lives. Amazon Prime Video has been instrumental in breaking all barriers in entertainment – geographical, linguistic, or otherwise.”

“In Prime Video, we believe we have found a partner that not only shares our vision of offering immersive cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem.

“This collaboration marks NGE’s first-ever, worldwide exclusive, multi-film, multi-year deal with Prime Video – we are confident that this partnership of inclusive cinema will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content selection. As the world of storytelling evolves across genres, I believe this association will pave the way for more collaborations between the two brands to follow,” he added.


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